It's only this past spring that I've discovered my favorite- and closest Chiptole location. East 44th Street in Manhattan, by Lexington Ave and GCT. I take the train in at least once a week to satisfy my Chipotle craving. I'm not the only Chipotle fan....everyone I know who eats there loves it, and everyone who tries it at least once is hooked. I am also completly hooked on their beautiful resturant designs and catchy marketing, besides the delicous food.
The burritos, by the way, are HUGE and filling. GREAT value!
Yesterday, during my Chipotle run, I picked up a card that was a guide for first time Chipotle'ers. I figured I'd retype it here onto my blog, so all of you can read more and understand my fascination with Chipotle. Here it is:
First Time To Chipotle?
Here's How It Works
1. Pick Your Style. Burrito, Bol, Soft Tacos, Crispy Tacos, or Salad?
2. Start Filling. Just walk up to the counter. We'll lead you through all the good stuff.
3. Pay Up. Chow Down. Hang out and soak up the scene or carry the love home with you.
Burritto: Giant Flour Tortilla, cilantro-lime rice, choice of pinto or vegetarian black beans, choice of meat, choice of salsa, cheese, sour cream, or guacomole.
Fajita Burrito: Just like a burrito, but with sauteed' peppers and onions instead of beans. The vegetarian fajita has both sauteed veggies and black beans instead of met, and comes with guacomole.
Burritto Bol: Burrito or Fajita in a bowl, no tortilla
Tacos: Three soft flour or four crispy corn tortillas, choice of meat, choice of salsa, cheese, and or sour cream, and romaine lettuce.
Salad: Leafy romaine lettuce with beans, choice of meat, choice of salsa, cheese, with a freshly made chipotle-honey vinigrette
Chicken: Naturally raised vegetarian fed chicken, marinated for hours in our chipotle pepper adobo, then simply grilled
Steak: Naturally raised beef, marinated for hours in our chipotle adobo, then grilled
Carnitas: Naturally raised pork, seasoned with thyme, bay leaves, juniper berries, and freshly cracked black pepper- seared- then braised for hours.
Barbacoa: Spicy, shredded naturally raised beef, braised with our own chipotle adobo, cumin, cloves, garlic, and oregano
Salad: Any of the above of a bed of leafy romaine lettuce with our chipotle-honey vinigrette
Vegetarian: Includes our fresh made guacomole and vegetarian black beans. Add sauteed peppers and onions, for a vegetarian fajita.
Roasted Chili-Corn: medium
Tomatillo- Green Chile: medium
Tomatillo- red chile: hot
Fresh Tomato: mild
Chips And Guacomole
Chips And Salsa
2 Things, Thousands Of Ways. Don't see what you want? Just ask, and we'll put together something special for you.
We believe in treating all with respect: the farmers and ranchers, the animaals and the land, and our suppliers who bring it all together for us.
We take pride in knowing where our food comes from. We look back along the supply chain and spend time on the farms and ranches, and at the faciltities where our food is grown, raised, and prepared.
We believe in using meats from animals that are raised naturally, without hormones or antibiotics and are fed a vegetarian diet. Naturally raised meats are in some of our resturants. We're working hard to find more suppliers so we can expand to many more locations.
Our food is the best we can find- for now. We are constantly sarching to make it even better.
It started like this . . . a classically trained chef decides to put his unique culinary take on burritos and tacos. He's focused. Obsessed with using only the finest, freshest ingredients. Runs the kitchen of his little burrito joint like that at the five-star restaurant where he honed his skills. Prepares everything fresh each day. Spends hours getting everything perfect, so your order is ready in seconds. After all, just because food is served quickly is no reason you can't have a great meal.
It's that kind of attention-to-detail that sets Chipotle apart. We only serve a few things, so we can concentrate on doing them very well. And we use only the best ingredients. But they're simple. And that idea, taking something simple and elevating it to something special is what Chipotle is all about. It's all summed up in our name. A chipotle pepper is just a simple jalapeño pepper that's been smoked and dried elevating it from ordinary to something extraordinary. Tasting is believing.
Chipotle Mexican Grill (NYSE:CMG) (NYSE:CMGB) offers a focused menu of burritos, tacos, burrito bols (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food with Integrity, Chipotle is seeking better food not only from a variety of fresh ingredients, but ingredients that are sustainably grown and naturally raised with respect for animals, the land, and the farmers who produce the food. Chipotle opened its first restaurant in 1993 and operates more than 530 restaurants today. For more information, visit www.chipotle.com.
For my Chipotle photos, click below
I hope that's given you a good primer on Chipotle, and you'll try it next time you're in NYC or any other community blessed with this place.